I have been a student of footwear my entire life. I knew it was time to cement my legacy for myself, my family and the game of basketball.
Ethics has set out to create a product that will go beyond just a creative design but put meaning behind the shoe and the one who wears it.
We believe we have a brand that is laying the foundation to change the narrative in basketball footwear and the ownership of it through a product that doesn’t exist.
Ethics is Anywhere & Everywhere.